A real editorial calendar.
Eight pieces a month. Ranked, briefed, drafted, edited, published, distributed. The same way real publications run their newsroom.
Real writers. Real desks.
No AI-shaped slop. No content mills. Each piece is briefed, drafted, edited, and shipped by a real human running a real five-day rhythm. The work shows in the rankings.
One pillar. Fifty-five spokes.
Google ranks topical authority. We map every category as a hub-and-spoke cluster. one pillar piece (4,000+ words, definitive) supported by dozens of focused spokes (how-tos, comparisons, FAQs). Each spoke links back to the pillar. authority compounds.
Sites with 3+ topic clusters earn 2.4× more organic traffic at the same DA. The clustering effect compounds for years.
Brief Monday. Live Friday.
Every piece runs the same five-day pipeline. Five owners, five hand-offs, no bottlenecks. Strategist → Researcher → Writer → Editor → Producer.
Brief locked
Keyword target, intent, outline, banned list
Source pass
10+ first-party sources cited, anti-AI tone audit
Draft
Outline → 2,000+ word draft, brand voice locked
Edit + SEO
Headers, schema, internal links, meta tags
Publish + push
CMS, distribute via email, social, GBP post
Pick a slot. Get a real Content plan.
On the call: we audit your existing content, map the topic-cluster opportunity for your category, and walk through the 12-month editorial calendar we’d ship for your business.
- Free audit of your current setup before we hop on
- 30-minute working session, not a sales pitch
- Specific next steps, even if you don't hire us
Content compounds. Ads don’t.
Pause Google Ads. Traffic drops to zero next morning. Pause your blog. Traffic from articles you published 18 months ago keeps showing up. Content is the only acquisition channel that gets cheaper as it gets older.